Rick Hoffman is President and Chief Operating Officer of Coldwell Banker’s Greater San Diego, Temecula Valley and Desert Regions. The company operates 41 facilities with over 2,000 sales associates affiliated with the firm. Hoffman has over 35 years experience in all facets of the real estate industry. He was the former President and Chief Operating Officer of Coldwell Banker Associates Realty, a company recognized internationally as one of the top 10 Coldwell Banker franchise operations in the world.

On a personal note, Hoffman has served the real estate community in many roles. As a multi-year Director of the San Diego Association of Realtors (SDAR) and California Association of Realtors (CAR), Hoffman has served on the Risk Management, Strategic Planning, Executive, and Legislative Committees as well as being Regional Chairman for Region 24. In addition, he was the 2001 President of the San Diego Association of Realtors (SDAR) and in 2005 served as the Chairman of the Board of Real Estate Business Services, a wholly owned subsidiary of the California Association of Realtors (CAR).

A California native, Hoffman is a graduate of San Diego State University with a Bachelor of Science Degree in Marketing. He also holds the E-Pro designation from the National Association of Realtors (NAR), is a graduate of the Wharton School of Business Real Estate CEO series, and a certified real estate coach as designated by Integrity Coaching, a division of Integrity Systems.

A recognized speaker to national and international real estate groups, Hoffman is recognized for his understanding of the residential and commercial real estate business. He is the author of numerous articles on real estate, frequently interviewed by local television and newspaper outlets, and is sought out for comments on local and national real estate trends.

In his role as President of Coldwell Banker San Diego, Temecula Valley and Desert Regions, Hoffman is responsible for coordination of his award winning team, strategy and business development, marketing implementation and consumer awareness of the Coldwell Banker brand. He also oversees the Coldwell Banker Previews Program recognized worldwide as one of the most effective marketing programs for luxury real estate.