Coldwell Banker Sales Associates Able to Respond Faster to Consumers' Online Inquiries

San Diego – Coldwell Banker Residential Brokerage San Diego/Riverside today announced that the lead management system deployed to its sales associates, called LeadRouter ™ , joined Google Earth as winners of the 2005 Inman Innovator Award for “most innovative technology.” The Inman Innovator Awards, presented at the Real Estate Connect conference in San Francisco , recognize companies that use technology and innovation to enhance real estate transactions for consumers and real estate professionals.

In an industry that rewards timeliness, response times can have a big impact on securing new business. According to a 2004 Realtor.com survey, nearly half of online inquiries from homebuyers and sellers remain unanswered after 48 hours. LeadRouter enables sales associates to respond to prospective customers' online inquiries within minutes of their submission. The software-based system instantly converts Internet text or e-mail inquiries on all Coldwell Banker home listings or profile pages to an automated voice call that is routed to sales associates' cell phones. They can call the person back immediately.

“This award further underscores the tremendous advantages that LeadRouter brings to our real estate consumers,” said Jill Morrow, President and Chief Operating Officer of Coldwell Banker Residential Brokerage San Diego/Riverside. “LeadRouter is setting our sales associates apart from their competitors by giving them the ability to know immediately when a consumer inquires online about one of their listings, and it has strengthened our company's ability to recruit sales associates.”

Coldwell Banker Residential Brokerage has 39 locations and more than 1,350 Sales Associates serving the greater San Diego and Riverside real estate markets (www.californiamoves.com).

LeadRouter is a proprietary lead-management system owned exclusively by Cendant Corporation (NYSE: CD). Coldwell Banker Residential Brokerage San Diego/Riverside is a member of NRT Incorporated's family of companies. NRT, a subsidiary of Cendant, is the nation's largest residential real estate brokerage company and also has locations in the United Kingdom . With over 1,000 offices and 60,000 sales associates operating in 35 major metropolitan areas, NRT posted a real estate industry record of $200 billion in closed sales volume in 2004.